Beauty Store Business magazine - September, 2019

EZFlow TruGel Optimize It! Base Coats

Available in January 2016, these base coats are designed to help nail polish wearers achieve truer color with sheer and neon gel polishes. Optimize It! Concealing Base Coat is pigmented with a soft neutral hue to hide nail imperfections and add depth to sheer gel colors while Optimize It! Brightening Base Coat's white pigment intensifies neon and bright gel polishes for a striking, vivid finish. Two new gel base coats provide superior adhesion and a smooth, even surface for flawless gel polish application. The base coats will launch in a 6-piece display and open stock. Visit