The “no-makeup makeup look” has become popular as consumers ditch full-face glam for a more natural approach. But, finding makeup with skin-enhancing properties is challenging. Veil Cosmetics delivers a solution.
In 2012, professional makeup artist Sebastien Tardif set out to create a vegan and cruelty-free line of skin- perfecting makeup that doesn’t hide imperfections; instead, it unearths the beauty of healthy, radiant skin. A fresh take on weightless, complexion-correcting cosmetics, the line currently includes the water-based Sunset Skin Foundation; the oil-free Complexion Fix Concealer; Sunset Light Primer Serum, which contains brightening water lily extract, antiaging peptides and soothing cinnamon bark extract; and his newest creation, AutoMatte–a powderless, mattifying skin smoother that be can be used as a base or for touch-ups. Here, Tardif reveals how his one-of-a-kind formulas came to be, his plans for the future and what he's learned along the way.
Beauty Store Business: How did your background as a makeup artist help you create Veil Cosmetics?
Sebastien Tardif: Everything about being an active professional makeup artist for the past 20 years has influenced the creation of Veil–all these years working in Japan, Taiwan, South Korea and Thailand, learning about the importance of skin care and texture, combined with my passion for a natural, glowing complexion first and foremost.
When was the company founded and what inspired you to launch it?
Veil Cosmetics was launched at New York Fashion Week in 2012, with a desire to modernize the traditional approach to makeup by revealing gorgeous skin–and not masking it–with weightless skincare cosmetics.
What is your hero product and what makes it special?
I can’t single out one of my products, just like a mom can’t pick her favorite child. They are all heroes to me. But, I can surely say that AutoMatte is my updated version of the powder compact. ... I wanted a nice base that was soft enough to be applied with a dry sponge, fingers or a flat brush, and one that would not only take excess shine away but also manage oil production as opposed to clogging pores. AutoMatte smooths out skin texture and looks/feels completely invisible, while doing good for the skin. It contains vitamin E and a stable form of vitamin C that promotes collagen synthesis and provides protection.
What was the formulation process like?
Not that long; maybe six months. I wanted a multitasking pen that could serve as a corrector, concealer and high- lighter, depending on the need. It had to do good for the skin with brightening, soothing and hydrating benefits, and be completely self-set and weightless, of course. I went back and forth with my chemist, testing with friends and a pro lab to make sure the formula was hypoallergenic and nonirritating. Once the base formula was agreed upon, we then proceeded with the shade range creation, which now has 15 colors from porcelain to deep.
What's the meaning behind the brand's name?
Weightless beauty. The opposite of a mask; your skin, only better.
Where do you see Veil in five years?
I plan on proposing a really complete arsenal of complexion solutions for all skin types from oily to dry, and at least double the offerings currently available.
Was creating vegan and cruelty-free products always important to you?
They were always a super important part of the brand’s DNA, but I did not highlight them as much at the beginning because I didn’t want it to look like a “me too” move on our part. But when we got more and more inquiries through social media, it became very clear that we had to let people know. It is kind of the new normal.
What’s the biggest lesson learned?
Always expect the unexpected and keep moving with the current times to stay up to date.
What has been your career highlight?
Creating Veil Cosmetics and seeing it thrive!
What advice can you offer others in the beauty industry?
If you are passionate and have a really good sense of what is happening in the beauty industry, move forward, stay agile and be quick on your feet. Your challenges will only make you get better if you know how to overcome them.
[Photos courtesy of Veil Cosmetics]