Eric Horn

Show Business

Eric Horn, trade show director for the Professional Beauty Association, shares his improbable but inevitable ascent in the industry–and what he has in store for 2018.

Eric Horn’s involvement with the Professional Beauty Association (PBA) began so long ago that the organization wasn’t even formed yet. Now, nearly 23 years later, he serves a dual role: associate executive director of business development and North American trade show director for North American beauty events, including Cosmoprof North America (CPNA). Coming from the hospitality industry, where he coordinated conventions, the transition to trade show guru was perhaps natural–but in the beauty business, and the PBA in particular, he found a lifelong home.