Beauty Store Business magazine - January, 2020

Editors’ Picks: Feminine Care and Sexual Wellness Products

What happens in the beauty world when you have two social movements—#MeToo and wellness–happening at the same time? You get an entirely new category of unapologetic women’s intimate care and sexual wellness products. Valued at $1.1 billion in 2018 and projected to grow at a compound annual growth rate of 3.4 percent through 2025, the global feminine intimate care market is only going to get stronger. Here, we have put together a wide range of unique products that empower women of every age!

fem care products

1. LOLA - Including a booklet packed with tips and advice rom leading women’s health experts, cleansing wipes, lubricated condoms and personal lubricant in a discreet overnight pouch, the Sexual Wellness Kit includes everything needed or a healthy and safe experience. SRP: $34, mylola.com

2. Kopari - In convenient packets Love Melt is a personal lubricant made with 100 percent organic coconut oil–without petroleum, silicone and irritating chemicals that makes or non-sticky, silky activity. SRP: $28, koparibeauty.com

3. Saalt - The comfortable Saalt Cup is a chemical- and toxin-free way to offer 12 hours of menstrual protection that’s better both for the body and environment. Available in two sizes (small and regular) and two colors (pink and blue). SRP: $29, saaltco.com

4. Fur - Formulated with the most sensitive areas in mind, the lightweight Fur Oil gently softens hair and clears pores for fewer ingrown hairs. SRP: $46, furyou.com

5. The Perfect V - The Vanicure Essentials kit features a three-step regimen (with bonus beauty sheet) designed to gently wash, exfoliate, condition and moisturize the bikini area for softer, healthier skin. SRP: $58, theperfectv.com

6. Summer’s Eve - Alleviate that less- than-fresh feeling by cleansing, freshening and restoring pH balance with the Fragrance Free Cleansing Cloths. SRP: $3.50, summerseve.com

7. Moon Juice - Featuring an adaptogenic blend of shatavari, shilajit, cacao and maca. Sex Dust helps support a healthy hormonal balance. SRP: $38, moonjuice.com

8. Sexy Wipes - Sexy Wipes are alcohol, sulfate and paraben free and can help aid dryness, decreased libido and stamina. SRP: $15.40, sexywipe.com

[Images: Courtesy of manufacturers]