Beauty Store Business magazine - January, 2020

Elchim Wooden Paddle Brush

Elchim's new Wooden Paddle Brush is from the line's anti-static collection. Featuring a large, natural rubber surface, a pliable base and nearly 200 hand-crafted hornbeam pins, this sturdy brush gently massages the scalp to reactivate blood circulation while detangling tresses. Use it on wet or dry hair. It won't cause breakage or static, and can be used on any hair length, type and texture.

SRP: $37

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