Beauty Store Business magazine - January, 2020

DIYing Is In

Americans will prefer to “do it themselves” in 2012—including when it comes to beauty, recently released Chase Card Services research shows.

For example, 59% of those surveyed in the What’s On Your Slate? survey from ChaseSlateSM with Blueprint plan to keep up their appearances using at-home beauty products such as nail polish or self tanners.

In comparison, 22% will make regular salon visits—and only 2% will utilize full-service salon packages.

Other notable findings include:

—56% will take advantage of online coupons from retailers
—47% said they most often used online reviews in their purchasing decisions
—41% will cash in on offers from online group deals

So what are you waiting for? Don’t miss out on a slew of opportunities to snag business from all those DIYers out there! Happy New Year!

Shelley Moench-Kelly

[Image: Vision]