Beauty Store Business magazine - January, 2020

Develop Successful Shipping Tactics for Customer Service

Shipping to customers has become more than a matter of customer service—in many ways, it’s a necessity for business success. collection

With all of the day-to-day concerns of running a beauty store, the idea of offering shipping may easily be relegated to the back burner. But in today’s 24/7 world, where customers enjoy the convenience of shopping anywhere, anytime, shipping can be a great way to add revenue beyond your store’s regular hours, enhance customer loyalty and even attract new customers outside your store’s immediate area. “In this day and age, there’s no such thing as a local business—and to be a global business, you have to be online so that shoppers can have access to you anytime,” says Tonya Reed, president of the Houston-based Uncle Funky’s Daughter brand. “A brick and mortar is not enough; with people online all of the time, you can really expand your reach through an online store.”

However, even if you don’t have a website, offering shipping can still increase customer satisfaction. Customers who are on vacation or have moved away, or who simply don’t have time to visit the store in person, can benefit from your store shipping products—and if you don’t grab their business, someone else will. Whether you choose to accept orders online or by phone, if you’re considering offering shipping, take these tips from brick and mortars that have implemented successful nationwide—and in some cases, worldwide—shipping service to learn how you can make the most of this in-demand service.

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