Beauty Store Business magazine - January, 2020 Launches

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On May 9 launched to serve as a sister ecommerce site focusing solely on cosmetics. It employs’s award-winning customer service and perks, including free shipping, samples and beauty experts available around the clock. features the Blush Beauty Curator Panel, comprising premier makeup artists and cosmetics professionals who hand select’s offerings—as well as offer tips, tricks and tutorials—and vote on the Best of Blush Beauty Awards.

“The launch of will streamline the process for our customers seeking both serious skin care and fun cosmetics," said Dan Obegi, CEO of and "They are now able to shop two different sites—one with thousands of skincare items and one with thousands of carefully selected cosmetics—and experience one simple checkout process. Additionally, provides us an opportunity to reach a younger demographic that is more interested in eye shadows and lipsticks than antiaging serums.”

The new beauty site is collaborating with YouTube sensations Blair and Elle Fowler—sisters who gained international fame and millions of fans by sharing their beauty musings, advice, tips and tricks through their YouTube channel. The Fowler sisters now serve as members of the Blush Beauty Curator Panel and offer their expert advice on the newest trends in cosmetics. In addition, is the exclusive partner of their upcoming cosmetic line, Skylark, set to launch in September.

“I am so excited to have the Fowlers on board with," added Obegi. “Not only do they yield a great amount of influence over their fan base—they’re the perfect representation of the blush consumer: youthful, smart, fashion-forward and educated when it comes to products, brands and ingredients.” is also partnering with handbag designer Lauren Merkin, a favorite among celebrities such as Eva Longoria, Sophia Bush and Olivia Wilde. Merkin has designed a limited-edition version of her most popular purse, the Eve clutch, valued at $200. Every day for blush’s first month, orders will be selected at random to receive the bag.

Additionally, the site is working with BellaSugar—the beauty destination of POPSUGAR, a lifestyle brand for women aged 18 to 40—to give viewers an in-depth look at the newest beauty products and some of BellaSugar’s favorite finds, as well as offers, beauty deals and tutorials found only on

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