Beauty Store Business magazine - January, 2020

DermStore Opens Flagship Store in Southern California


DermStore opened its flagship store in Hermosa Beach, California, on March 19. It boasts an expansive retail selection of products synonymous with DermStore online, as well as a hair salon and a spa featuring treatments from brands such as Decleor, Eminence, Phytomer and YonKa.

"I'm thrilled about the opening of the new DermStore retail store in L.A.," said Dan Obegi, DermStore CEO. "It gives us another opportunity to serve our clientele and gives us a space where we can meet our customers face to face every day. We'll use the DermStore retail store to test products before they hit the market, as a location for our photo and video shoots, and as another avenue for our customers to get the best products and the best service."

The brick-and-mortar store–DermStore's first–is near the Hermosa Beach pier at 1316 Hermosa Ave. It's open seven days a week from 10 a.m. until 8 p.m.

DermStore launched in 1999 with the purpose of providing a dermatologist-backed online store and cosmetic-dermatology products. It has evolved beyond being a distributor of high-end skincare and cosmetic products to providing traditional beauty-retail brands. It prides itself in selling only products purchased directly from manufacturers, and sells according to brands' requirements.

The retailer offers more than 620 brands and more than 23,000 products. Some of its most popular lines include Dermalogica, SkinCeuticals, Sonya Dakar, Philosophy and Essie, with brands added monthly. Skin consultants, video demonstrations and both customer and dermatologist reviews are also provided.

[Image: Courtesy of DermStore]