Beauty Store Business magazine - January, 2020

DermStore Debuts Brand Refresh

Did you catch DermStore's recent makeover? The online retailer of professional-strength skin care, and Target Corp. subsidiary, unveiled a new brand identity and simplified shopping experience in late September. The brand refresh includes a revamped website, a new logo and a “Facing Forward” tagline, and refined visual identity.

DermStore’s access to robust consumer insights and advanced technology have shaped the company’s new direction. The website offers expertly curated product selections, advice and content from top industry professionals, as well as streamlined product categories and easier cart checkout, all within a clean, easy to navigate interface.

“At DermStore we believe skin health is a worthy investment, and that helping our customers make proactive choices today ensures lifelong benefits,” says Cathy Beaupain, DermStore CMO. “Coupling that perspective with our commitment to giving women what they want and deserve, we’ve created a destination for discovering standout products and the latest developments in professional skin care.”

DermStore offers an impressive range of physician-strength formulas, otherwise only available through a doctor or surgeon, as well as exclusive spa care lines, salon-grade brands and niche products from around the world. Since joining the Target Beauty family in 2014, DermStore has refined its model to include an exclusive brand licensing strategy and a deep investment in a network of experts. DermStore’s current house brand portfolio includes Harry Josh Pro Tools and SmartFX with new launches planned for the fourth quarter of 2015.

[Images courtesy of DermStore]