Beauty Store Business magazine - January, 2020

DermStore Beauty Group to Launch Harry Josh Pro Tools at

DermStore Beauty Group to Launch Harry Josh Pro Tools at

Harry Josh Pro Tools—developed by world-renowned hairstylist Harry Josh—is set to debut at The first product of the eponymous collection—which will be available soon—is the Harry Josh Pro Tools Pro Dryer 2000.

Developed in France, the blow-dryer combines high-performance technology with green innovation, cutting drying time. Using an ionic function that releases 3 million ions per second, it works to virtually eliminate frizz and deliver softness and shine. The ionic functionality can be used for sleek, silken hair or turned off for a high-volume effect.

The dryer also boasts a maximum airflow of 80 mph, while its exclusive dual-filtration system reduces energy consumption by 60% compared to competitors. It features a cold-shot button in which the air is actually cooled. It also packs a 2,000-hour AC motor, a lightweight design (18.3 ounces), a patented, ergonomic curved handle, eight speed/heat/ionic settings and a nine-foot professional cord.

The Harry Josh Pro Tools Pro Dryer 2000 will sell for $300.

Josh is known for creating signature styles at fashion shows, on editorial shoots, for the red carpet and at exclusive events. His eco-friendly and energy-efficient collection—designed to provide professional quality for both the professional and nonprofessional alike—will feature a range of blow-dryers, curling irons and flat irons.

The introduction of his line is one of many new developments at DermStore Beauty Group, which also includes and as well as a brick and mortar in Hermosa Beach, California, that opened in March 2012. Read about what else is happening these days at the online beauty giant in the July Beauty Store Business issue's cover story with president and CEO Dan Obegi. The digital edition is at the top (right) of the BSB website's homepage (click on the cover image or "Read current issue"), and the print issue has started mailing.

[Image courtesy of DermStore Beauty Group]