Beauty Store Business magazine - September, 2019

derma e ZenDen Invitation-Only Beauty Services Attract VIPs

derma e, known for its award-winning, vegan, antioxidant- and vitamin-rich beauty products, has continued to enjoy the success of its ZenDen invitation-only beauty services space located in its headquarters in Simi Valley, California.

The newly opened beauty space is positioned as a holistic haven where guests can relieve stress and promote healthy balance for skin-to-soul rejuvenation. It's already attracted VIP celebrities, journalists and social-media stars since it opened earlier this year.

ZenDen services feature ancient Chinese beauty techniques, high-tech facial treatments and therapeutic full-body massage.

To date, visitors have included actress Carolyn Hennesy, singer/actress Freda Payne, TV personality Christen Gerhart and actress Laura Baggett.

“derma e stands for so much more than just natural skincare products,” said Jennifer Norman, vice president of marketing for derma e. “Our brand stands for holistic wellness, self improvement and healthy living. The ZenDen is a special high-touch way of sharing the derma e philosophy intimately with our guests.”

Valued at more than $800, ZenDen services include a one-hour full-body massage (deep tissue or Swedish), a one-hour skin analysis, a customized high-frequency facial (including extractions and brow shaping), a hand and foot treatment, and a 15-minute Gua Sha skin-rejuvenation treatment.

[Image courtesy of derma e]