Beauty Store Business magazine - January, 2020

DeAnna Pappas Is Gabriel Cosmetics' Celebrity Spokesperson For September

Did you miss this beauty news in one or more of the celebrity-watching consumer magazines in print or online? DeAnna Pappas (pictured) of "The Bachelorette" TV show on ABC is the celebrity spokesperson for Gabriel Cosmetics during September, the multiple natural beauty-brands supplier has announced.

“We are very excited this month at Gabriel Cosmetics since September is Organic Awareness Month," Gabriel Cosmetics founder and creator Gabriel De Santino told Beauty Store Business. "It really speaks to the natural-living movement and people adapting to healthier lifestyles in what they consume and put on their bodies. I feel that DeAnna embodies this healthy vibe that I have been so passionate about for all these years.”

Since September is the month to celebrate all things organic, Pappas will be posting online throughout it as she introduces beauty products from Gabriel Cosmetics, including its skin care and Clean Kids Naturally—its children’s bath and body line.

Think: What's the best way to market this announcement and Gabriel Cosmetics products to customers in your brick-and-mortar beauty store and potential customers visiting your beauty-retail website?

[Image of DeAnna Pappas with Clean Kids Naturally Shampoo courtesy of Good Carma Studio]