Beauty Store Business magazine - January, 2020

Daniela Ciocan to Launch Direct-to-Consumer Show 'Unfiltered Experience' July 27

Former marketing director for Cosmoprof North America (CPNA), Daniela Ciocan, has founded a new beauty event for beauty and wellness brands and consumers called Unfiltered Experience.

Described as "an event dedicated to brands focused on beauty & wellness with a direct-to-consumer focus," the Unfiltered Experience event will be held July 27, 2019, in Las Vegas, scheduled the eve of Cosmoprof North America, which runs July 28-30 at the Mandalay Bay Resort & Casino in Las Vegas.

Unfiltered Experience gives beauty and wellness brands the opportunity to meet face to face with content creators and social media personalities, while also giving consumers firsthand experience with products and brand ambassadors. Demo and sampling areas will be featured; cash and carry is encouraged. There will be main stage panels featuring social media personalities and inspiring founders. Private parties with leading social media influencers will be held at night for selected sponsors.

Plans are underway for Unfiltered Experience to travel around the country as a one-day pop-up event after the launch on July 27.

Of course, Daniela Ciocan is the award-winning marketing mastermind behind many beauty’s events. During her 11 years as marketing director of CPNA, Ciocan grew the show year over year, attracting retailers and buyers from around the world, revolutionizing the way brands connect with consumers, creating special sections highlighting trends and curating the experience to appeal to every sector of the industry. Ciocan is also an active member on the board of Cosmetic Executive Women and Independent Cosmetics Manufacturers and Distributors.

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