Beauty Store Business magazine - January, 2020

Daily Glow Launches Expert-Driven Daily Product Review Hub Beauty365

Daily Glow Launches Expert-Driven Daily Product Review Hub Beauty365

Daily Glow—which is part of health-and-wellness media company Everyday Health—launched on May 21 Beauty365, a hub featuring expert-driven reviews of beauty products 365 days a year.

Beauty365 integrates expert reviews with social connectivity and immediate purchase ability.

“Our mission is to help our readers become experts on healthy choices in the beauty aisle,” says Daily Glow executive editor Liesa Goins. “Daily Glow and our new Beauty365 provide women with credible information and solutions, and they will also allow them to make fun, new discoveries.”

Beauty365 acts as a personal adviser and shopping consultant.

Every post features a product that has been tested and approved by a range of beauty experts, including dermatologists Jessica Wu, M.D., and Doris Day, M.D., cosmetic chemists, hairstylists, beauty editors and celebrities.

Users can interact with an expert, discuss a product with the Beauty365 community and share reviews across multiple social-media platforms.

It also features a “Need It” or “Skip It” voting function, and users have the option to “Buy It” or “Save to Wishlist.”

Each Beauty365 review includes "Behind the Label" details to provide deeper descriptions of the product.

There are also instructional photos to help users re-create looks with the reviewed products.

Beauty enthusiasts can sort and read product reviews by their selected categories or through a problem-solving menu.

[Image courtesy of Daily Glow]