Beauty Store Business magazine - January, 2020

Cyber Monday

Turn Holiday Shoppers Into Loyal Customers

Convert seasonal buyers from one-time drop-ins to year-round regulars with these expert retailing tips.

Even though recent closures of iconic chain stores such as Toys R Us and Sears stoke fears of a total retail apocalypse, the truth is that consumers will still be shopping brick-and-mortar stores for gifts this holiday season. In fact, the National Retail Federation (NRF) forecasted that holiday retail sales will increase in 2018 by 4.3 to 4.8 percent, compared to an average annual increase of 3.9 percent over the past five years.

Decline in Cyber Attacks; 61-Plus Million Customer Records Still Stolen

There has been a 50% decline in the number of cyber attacks against U.S. retailers since 2012, according to IBM's 2014 Retail Research and Intelligence Report. Nevertheless, the number of records stolen from retailers remains at near-record highs—with more than 61 million records stolen from retailers by cyber attackers in 2014.

Groupon Sees Record-Breaking Sales Over Holiday Weekend

Groupon’s North American sales were up more than 25%, compared to last year, for the full Black Friday through Cyber Monday weekend.

As the company announced its record-breaking holiday weekend sales in North America, it noted that the results represented its most successful four days ever in the six-year history of its ecommerce marketplace. This year's Black Friday and Cyber Monday, in particular, were the two biggest days in Groupon's North American history.