Beauty Store Business - February, 20019

Customization

Majority of Women of Color Prefer Natural Hair and Customized Formulas

A recent survey revealed that an overwhelming majority (70 percent) of women of color prefer to wear their hair natural—curly, coily, kinky or fro. Cocotique, a deluxe beauty box subscription company for women of color, surveyed 1,200 of its subscribers for the survey, which also found that 11 percent of women of color prefer relaxed or protective styles, 6 percent prefer to straighten their hair with heat and 2 percent prefer locs.