Beauty Store Business magazine - January, 2020

Crazy Color Taps Joe Magnano to Head National Sales

Crazy Color, the original vivid hair color brand, has tapped industry sales professional Joe Magnano as national sales manager.

Magnano will focus on growing Crazy Color’s distributor base in the United States and Canada, working closely with rep firm VNC Sales to develop partnerships with new full-service and open-line distributors.

“Founded in 1977 in Great Britain, Crazy Color was the original direct-dye hair color company that is now very well-established around the world,” says Magnano. “I look forward to helping Crazy Color's North American distributors, their salon consultants and their customers grow their businesses with this profitable, on-trend collection of the most innovative and easy-to-use, direct-dye colors available.”

Formerly,, Magnano served as the national sales manager for Sparks Bright Hair Color, a Henkel brand. Prior to joining Sparks, he served as national sales director for Glimmer Body Art, as director of sales and marketing for Trilogix hair care and as regional sales manager for Nioxin, a Coty brand.