Beauty Store Business - February, 20019

Covergirl

CoverGirl Receives Leaping Bunny Certification by Cruelty Free International

The cruelty-free movement continues its momentum with beauty giant CoverGirl “leaping” on board. Coty, one of the world’s largest beauty companies, has obtained Leaping Bunny certification by Cruelty Free International for CoverGirl. CoverGirl is now announced the largest makeup brand to be certified, marking an extensive, ethical step forward for the beauty industry in ending animal testing for cosmetics.

The New Faces of CoverGirl

Maye Musk
The brand's newest ambassadors celebrate inclusivity and diversity in the industry.

CoverGirl has been reaching a wider audience the past couple years, showcasing a number of diverse faces to advertise the cosmetic brand. With a high celebrity profile list such as Ellen DeGeneres, Sophia Vergara, Zendaya, Katy Perry, Janelle Monáe and other big names, CoverGirl has been breaking trends by signing on racially and age diverse talent that aren’t regularly seen in the beauty modeling world.