Beauty Store Business magazine - January, 2020

CosmoProf North America Wins Multiple TSE Awards

Cosmoprof North America (CPNA) took home four awards for its 2015 show during Trade Show Executive’s (TSE's) Gold 100 Grand Awards Dinner & Ceremony held Sept. 22.

CPNA’s 2015 edition took home the following awards:
- Best Program to Help Exhibitors Maximize ROI, which recognizes trade shows that provide the most return on investment for their exhibitors, going the extra mile to ensure that all participating brands leave their shows with added benefit programs that provide a buzz, awareness and extraordinary networking and brand-building programs.

- Most Innovative Trade Show, which recognizes CPNA for continuing to make waves, defy tradition and create new value for the exposition industry as a whole.

- Greatest Show of 2015, which recognizes excellence in attendee and exhibitor satisfaction, leadership and all of the other key ingredients to a successful event.

- Marketing Genius Award, awarded to CPNA marketing director Daniela Ciocan—her second win for the coveted title.

"Our focus is to continue and develop existing programs and add new opportunities so [CPNA] can continue its upward trajectory while continuing to deliver the unparalleled value it has been recognized for thus far," said show director Eric Horn.

CPNA held to its focus this year. Ensuring maximum brand visibility for its exhibitors and guests, CPNA enabled connections with key buyers as part of the Domestic Buyer, International Buyer, Discover Beauty Buyer and IBF&E buyer programs with more than 750 one-on-one meetings occurring throughout the show. In addition, and unique to CPNA, leading TV Shopping channels EVINE Live, HSN and QVC auditioned brands onsite to find their next winning on-air products. Leading online personalities with a combined audience of 20 million followers were in attendance and shared news from the show floor with their followers. The show also featured its innovative programs, including Discover Scent and Tones of Beauty, along with its entrepreneurial offering, Beauty Pitch.

In response to the Greatest Show of 2015 Award, Horn added: "What an incredible honor for everyone on the team to win TSE's highest award. It takes so many to put on this event, and recognition for the hard work that our staffs and vendors put forth makes this truly a team win!"

[Image courtesy of Cosmorpof North America]