Beauty Store Business magazine - January, 2020

Cosmoprof Bologna Expands Its International Presence

The 50th edition of Cosmoprof Worldwide Bologna ended its 2017 installment with impressive numbers, as the show saw record growth; particularly in the number of international attendees, there was a 16 percent increase. Show organizers also announced some particularly exciting news during the show’s press conference: Cosmoprof Worldwide Bologna will be expanding its international presence through partnerships on foreign soil.

A roundup of Cosmoprof Worldwide Bologna’s 2017 numbers were as follows:

  • more than 250,000 visitors from 150 countries
  • 2,677 exhibiting companies from 69 countries
  • 29 Country Pavilions
  • 9,000 meetings scheduled via match-making software You Meet

There were a number of popular installments:
Cosmoprime, with 151 exhibitors (81 percent of them from foreign countries), focused on retail channels, from high-end mass market to prestige and niche perfumery
Extraordinary Gallery featured the latest trends
Tones of Beauty represented the growing multi-ethnic beauty segment
CosmoTalks held roundtables on insights into the world of retail and the future of the beauty market
The Perfume Factory offered a journey into the production process of a fragrance
"50 Anni Belli," hosted by Cosmoprof in celebration of its 50th anniversary and organized in collaboration with the Milano Fashion Library and supervised by Carlo Montanaro, featured images of prestigious Italian and foreign magazines and the subsequent changes in cosmetics, makeup, hairstyles from 1960 up to today, with hints to lifestyle

Thanks to the partnerships Cosmoprof Worldwide Bologna is forging with other foreign beauty hubs, beauty professionals worldwide will have more variety in the way of beauty trade shows in the near future. In partnership with the Iran Beauty & Clean, a major show in the sector in
the Gulf region and the Middle East. Cosmoprof Bologna will be the exclusive international agent of this important exhibition to be held at the Tehran International Fairground April 24-27, 2017. In September, BolognaFiere Cosmoprof will begin working with Feira Belleza y Salud in Bogota, Colombia. The beauty and health event will take place Sept. 27- Oct. 1, 2017. In 2016, this growing beauty event saw 55,000 visitors from around the world. Cosmoprof is also working to develop an event that will cover India in 2018.

Due to the focused work of Cosmoprof Worldwide Bologna, the beauty industry will soon have new opportunities to make business connections in expanding beauty markets around the globe.

[Image courtesy of Cosmoprof Worldwide Bologna]