Beauty Store Business magazine - January, 2020

Consumers Spend Big Over Thanksgiving Weekend, Cyber Monday, p.2

More on Small Business Saturday

Eighty-eight million consumers “shopped small” on Saturday, up 14.9% from a year ago, according to the Small Business Saturday Consumer Insights Survey, released this week by the National Federation of Independent Business and American Express. According to the survey, the average person who shopped on Small Business Saturday spent $162.

With more than two-thirds of the U.S. population aware of Small Business Saturday and more people shopping, U.S. consumers who were aware of Small Business Saturday reported spending approximately $14.3 billion with independent retailers and restaurants on the day, an increase of 2.1% from 2013. “Once again Small Business Saturday proved to be a bright spot over the first official holiday shopping weekend,” said Denise Pickett, president of American Express OPEN. “Small businesses are critical to the stability of our local communities and growth of our national economy. We are confident that the broad national support for these businesses will continue well beyond Nov. 29.”

Support for this year's Small Business Saturday was substantial. More specifically:

  • Elected officials in all 50 states and Washington, D.C.—including President Obama and many senior government officials—championed Small Business Saturday.
  • The U.S. Senate unanimously passed a resolution, co-sponsored by the bipartisan leadership of the Senate Committee on Small Business and Entrepreneurship, senators Maria Cantwell (WA) and James Risch (ID), designating Nov. 29 as Small Business Saturday.
  • Forty state governments issued state proclamations in support of Small Business Saturday.
  • Four hundred and fifty city proclamations in support of Small Business Saturday were issued by mayors and other elected officials in 50 states and Washington D.C.
  • PSAs encouraging the public to “Shop Small” were recorded by senator Cantwell; senator Risch; representative Maxine Waters (CA); and SBA administrator Maria Conteras-Sweet.
  • Nearly 3,000 Neighborhood Champions around the country rallied local businesses and created events and activities in their communities.
  • Premier partners FedEx, Eventbrite, Microsoft and Yelp worked with American Express to promote shopping at small businesses for Small Business Saturday.
  • Four hundred and forty six companies signed up to become official supporters of the day.
  • Three hundred and eight six advocacy organizations signed up to support the nationwide initiative.
  • More than 610,000 free online tools and materials were accessed by small business owners on shopsmall.com to help get the word out about Small Business Saturday.
  • On Nov. 29 alone more than 126,000 tweets were sent in support of the initiative, many using the hashtags #SmallBizSat and #ShopSmall—a 10% increase from the previous year; those tweets ranged from consumers spreading the word about the national initiative to business owners promoting offers that they created specifically for the day.

[Image: www.gettyimages.com / boggy22]