Beauty Store Business magazine - January, 2020

Consumers Spend Big Over Thanksgiving Weekend, Cyber Monday, p.3

Cyber Monday Tops Off the Weekend Above Last Year

Total online sales for Cyber Monday reached 2.65 billion, up 16%, compared to 2013, according to Adobe's 2014 Digital Index Online Shopping data for Cyber Monday.

The top 25 retailers, who each generated $30 million or more on Cyber Monday, saw online sales increase by 25%, capturing nearly $1.8 billion. Smaller retailers, those generating $2 million or less, grew by 5%. Consumers saw the highest discounts of 23% in the early morning hours and more than half of online sales came in outside of normal working hours.

[Image: / shelma1]