Beauty Store Business magazine - January, 2020

Conair's Pro Liquids Division Acquired by Private Equity Firm and Renamed Beauty Quest Group

On July 9, 2019, middle-market private equity firm Transom Capital Group acquired Conair Corporation's professional liquids division and renamed it Beauty Quest Group.

Beauty Quest Group is a leading integrated manufacturer and marketer of branded and private label hair care, color and styling products to professional salons and specialty retailers. It includes a wide range of haircare brands including Aquage, RUSK and One ‘n Only, as well as private label brands for leading retailers. Beauty Quest Group also provides contract manufacturing services to other leading marketers of haircare and topical products.

“We’re thrilled to add Beauty Quest Group to the Transom portfolio,” said James Oh, partner at Transom. “The company’s impressive leadership, portfolio of brands and comprehensive manufacturing capabilities provide a unique value proposition to its customers in an industry with strong tailwinds. We look forward to taking the business to the next phase of growth and providing strategic focus as a standalone company.”

“I’m proud to be leading the team of this great company we now call Beauty Quest Group, a name that blends our legacy of success with a quest to take the Company to another level,” said John Costanza, CEO of Beauty Quest Group. “We’re excited to work with Transom Capital and put our entire team on a new path to prosperity.”

Transom is a leading operations-focused private equity firm in the middle market with more than $500M in assets under management and headquartered in Los Angeles.