Color Category

Industry Experts Unite for CEW's West Coast Event

Three color cosmetic innovators discussed the category's growth at the event on November 9th.

On November 9 at the historic Jonathan Club in downtown Los Angeles, CEW’s West Coast chapter held Beauty’s Color Quake—a panel discussion about the factors that have fueled the recent boom in color cosmetics lead by WWD’s Marcy Medina. The event brought together speakers Rea Ann Silva, the president and owner of Rea.Deeming Beauty Inc.