Beauty Store Business magazine - January, 2020

College Football Playoff

Great Clips to Debut TV Commercials Geared to Men Jan. 1

Starting on Jan. 1, 2015, Great Clips will begin a creative campaign to target male customers through new TV commercials with the character of “Ralphpunzel."

In an effort to reach Millennial males—the focal demographic for Great Clips—the spots will run during the most-watched college football bowl games and the College Football Playoff semifinals New Year’s Day 2015 as well as the championship game Jan. 12, 2015. About 70% of Great Clips' customers are men.