Beauty Store Business - August, 2019

Codex Beauty Forms Partnership with Brooklyn-Based SHEN Beauty

California-based clean beauty skincare company Codex Beauty announced today that it has entered into its first exclusive retail partnership with SHEN Beauty, a trendy and popular Brooklyn-based beauty retailer specializing in natural and organic brands. Specifically, SHEN Beauty will now offer Bia, the first skincare line in the brands' global collective. The line consists of an exfoliating wash, day cream, eye gel cream, facial oil and nourishing cream–all formulated with organic ingredients from Ireland.

"We are delighted to be partnering with SHEN Beauty for the U.S. launch," said Barbara Paldus, founder and CEO, Codex Beauty. "SHEN not only understands clean and effective skincare brands, but carefully curates its new collections. We are excited about the depth of education that SHEN provides its customers about its product portfolio and skin care health."

"I love coming across a clean and natural skincare brand that actually works," added Jessica Richards, founder and owner, SHEN Beauty. "The Codex Beauty Bia line has beautifully textured formulas that make an actual difference to my skin, and I don't have to feel guilty using them."