Beauty Store Business magazine - April, 2019

Cleansing, Exfoliating—And When It Is Too Much of Both

Help your customers apply the right balance to keeping clean, healthy skin.
Ada S. Polla

While I often hear of women who do not wash their face before they go to bed, I also often see the opposite, namely men and women who wash, cleanse and scrub too much, thinking that “squeaky clean” is the goal. As is often the case, a right middle is the best. As you recommend various cleansers, cleansing tools and exfoliators, here are some things to keep in mind.

Read the full story in the Beauty Store Business October Digital Edition.

[Image courtesy of Ada S. Polla]