clean beauty

The Credo of Clean Beauty

Annie Jackson, cofounder and COO of Credo Beauty, discusses the growing demand for clean products–and leading the charge to move the entire industry towards healthier and better ingredients.

Annie Jackson, cofounder and chief operating officer of San Francisco-based Credo Beauty, slipped into the world of beauty quite by accident: As a 19-year-old seeking a job to save for college tuition, she landed a position at Estée Lauder. From there, she moved on to a then-unknown concept called Sephora and eventually launched Credo in 2015, now a clean beauty powerhouse that has surged to eight coast-to-coast locations in just three years.

Sephora Will Launch a Clean Beauty Campaign in June

The store will make it easier for consumers to spot over 2,000 clean and natural beauty products, which be labeled with a "Clean at Sephora" sticker.

Sephora is getting a clean beauty makeover with the expansion of Clean at Sephora, which will advocate efficaciousness and transparency of ingredients. The campaign will launch on June 1, aimed at making it easier for consumers to buy items free from mineral oils, phthalates, SLS, SLES, parabens retinylpalmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban and formaldehyde.