Beauty Store Business magazine - January, 2020

clean beauty

Codex Beauty Forms Partnership with Brooklyn-Based SHEN Beauty

California-based clean beauty skincare company Codex Beauty announced today that it has entered into its first exclusive retail partnership with SHEN Beauty, a trendy and popular Brooklyn-based beauty retailer specializing in natural and organic brands. Specifically, SHEN Beauty will now offer Bia, the first skincare line in the brands' global collective. The line consists of an exfoliating wash, day cream, eye gel cream, facial oil and nourishing cream–all formulated with organic ingredients from Ireland.

Jane Iredale Plans for Expansion With Private Equity Investment

San Francisco Equity Partners (SFEP), a private equity firm exclusively focused on rapidly expanding companies in the consumer sector, has acquired a majority stake in Jane Iredale, an internationally distributed clean beauty makeup and skincare company. SFEP will partner with the brand’s eponymous founder Jane Iredale and her management team as the company embarks on its next phase of growth. Announced January 22, terms of the deal were not disclosed.

The Credo of Clean Beauty

Annie Jackson, cofounder and COO of Credo Beauty, discusses the growing demand for clean products–and leading the charge to move the entire industry towards healthier and better ingredients.

Annie Jackson, cofounder and chief operating officer of San Francisco-based Credo Beauty, slipped into the world of beauty quite by accident: As a 19-year-old seeking a job to save for college tuition, she landed a position at Estée Lauder. From there, she moved on to a then-unknown concept called Sephora and eventually launched Credo in 2015, now a clean beauty powerhouse that has surged to eight coast-to-coast locations in just three years.

Sephora Will Launch a Clean Beauty Campaign in June

The store will make it easier for consumers to spot over 2,000 clean and natural beauty products, which be labeled with a "Clean at Sephora" sticker.

Sephora is getting a clean beauty makeover with the expansion of Clean at Sephora, which will advocate efficaciousness and transparency of ingredients. The campaign will launch on June 1, aimed at making it easier for consumers to buy items free from mineral oils, phthalates, SLS, SLES, parabens retinylpalmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban and formaldehyde.