clean beauty

Sephora Will Launch a Clean Beauty Campaign in June

The store will make it easier for consumers to spot over 2,000 clean and natural beauty products, which be labeled with a "Clean at Sephora" sticker.

Sephora is getting a clean beauty makeover with the expansion of Clean at Sephora, which will advocate efficaciousness and transparency of ingredients. The campaign will launch on June 1, aimed at making it easier for consumers to buy items free from mineral oils, phthalates, SLS, SLES, parabens retinylpalmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban and formaldehyde.