Beauty Store Business magazine - January, 2020

China Glaze Launches App For Nail Enthusiasts, Pros

China Glaze Launches App For Nail Enthusiasts, Pros

The new China Glaze app for iPhone, iPad and iPod touch is providing users with a myriad of features that will keep nails in fashionable shape, whether for pros or enthusiasts.

The app, which is free for download from the App Store, is offering what it is calling a first of its kind “Match A Color” feature where users can take a photo of anything they choose using their iPhones, iPads or iPod touches and then browse through multiple options, from exact shade matches to related textures, from the brand’s treasury of more than 300 colors.

The app’s “Try It On” feature allows users to select shades from the China Glaze closet to try on customizable virtual nails. Users can determine which shade looks best on them by adjusting the nail length and skin tone to match theirs and save desired shades to the device’s camera roll for easy reference.

The “What’s Haute” feature provides real-time updates of new collections, nail trends and how-to video feeds from the official China Glaze YouTube Channel. All of the features on the China Glaze app allow users to share their favorite shades with their social-media networks, including Facebook, Twitter, Pinterest and Instagram.

Salons and nail pros are also able to register for product updates and to be listed in the app’s Salon Locator feature, which is currently in development for future updates. Also in the works are features to expand the app into a community, including discussion boards and wish lists.

[Image courtesy of China Glaze]