Beauty Store Business magazine - January, 2020

Charlotte Tilbury To Debut First North American Store in Los Angeles

Top makeup artist to the stars and founder of her eponymous makeup and skincare brand, Charlotte Tilbury has announced her first North American Beauty Wonderland at The Grove in Los Angeles. The opening is planned for this coming summer, and it will mark Tilbury's first standalone store outside the UK and Middle East.

Tilbury’s career spans over 26 years working on shoots, runways and red carpets with the world’s top celebrities including the likes of Penelope Cruz, Kate Moss, Sofia Vergara, Jennifer Aniston and Salma Hayek, to name a few.

Tilbury's philosophy of “Give everyone the right make-up, and they can conquer the world!” led the way to creating her own hybrid brand of makeup, skin care and fragrance called Charlotte Tilbury Beauty, which launched in 2013.

“I couldn’t be more excited to open my first Beauty Wonderland in the magnificent, magical Los Angeles! As the home of the red carpet, there couldn’t be a more perfect location for my first stand-alone wonderland in North America, it’s like a home away from home for me!! With all of my Beauty Wonderlands, I have designed them to completely revolutionize and disrupt the way people shop; they are beauty playgrounds for everyone from 18-80! When you walk through the doors, I want you to feel like you are literally stepping into my world. A world full of beauty zones, from rock ‘n’ roll and Hollywood to fashion and magic, each created to make you dream and make your beauty dreams come true!! There is something for everyone in this space, you’ll never want to leave," enthused Charlotte Tilbury

The store will offer an immersive and interactive experience, featuring multi-sensory activations, elements of retail theater, beauty educational content, cutting-edge digital innovations and services exclusive to the Los Angeles market.

Photo courtesy of Charlotte Tilbury.