CEW West Coast's "Success In-Store" event, which took place June 5 at the Fairmont Miramar Hotel & Bungalows in Santa Monica, California, brought together beauty professionals from all areas of beauty as part of its Beauty Insider Series.
Gemma Lionello, executive vice president and general merchandise manager for Nordstrom; Lily Garfield, founder and president of Cos Bar; and Ian Ginsberg, president of C.O. Bigelow Apothecaries were part of the event's panel, where they shared strategies for maintaining customer relationships, training and staffing, and creating unique, customized in-store experiences to keep customers coming back. They also discussed what they look for in partnering with new brands, and shared which categories they see as having the most growth potential in the future.
See below for images from the event!
[Photos taken by Marc Birenbaum, BSB executive editor]