Beauty Store Business magazine - January, 2020

Celebrity Wig Designer Opens First West Coast Boutique

Celebrity Wig Designer Opens First West Coast Boutique

Custom-wig designer Flora Shepelsky has opened her third Design By Flora brick-and-mortar retail site and the first on the West Coast. Shepelsky has teamed up with Sherel’s Hats in a combination high-end wig and hat boutique at 300 S. La Brea Ave. in Los Angeles.

Design By Flora is offering its top-quality wigs, falls and toppers for a wide spectrum of clientele, and is also debuting its line of luxury clip-in hair extensions starting at $400.

Shepelsky believes that the new site will attract many local hair and makeup artists who work in TV and movies as well as celebrity hairstylists.

Hats from Sherel’s Hats have been worn by many celebrities, including Leighton Meester, Katy Perry, Hilary Duff, Blake Lively and Mischa Barton.

The first two Design By Flora boutiques are in Manhattan/New York City and New Jersey.

Shepelsky has more than 25 years of experience and makes use of traditional wig-making techniques, fusing them with modern-day lifestyle demands. She creates the latest fashion trends using virgin European human hair and provides thousands of fully-customizable pieces in every color, length and style.

She also specializes in hair replacement and hair enhancement for women experiencing hair loss due to alopecia, hormone replacement therapy or chemotherapy.

Watch Shepelsky in this short video:

[Image and video courtesy of Design By Flora]