Beauty Store Business magazine - January, 2020


Turn Up the Volume

ENJOY Volumizing Mousse

ENJOY’s Volumizing Mousse creates volume, smoothness, shine and root lift while it defines curl and texture without flakes or buildup. The formulation includes panthenol to moisturize the hair and enhance its shine, elasticity and body. Hydrolyzed soy protein improves gloss and texture, increases moisture retention and improves manageability and body.

Exclusively Yours

E-T.C. Light Professional Hair Dryer

Italy-based GammaPiu designed its E-T.C. Light Professional Hair Dryer for iconic stylist Sam Villa. It weighs less than 1 pound, measures 18 centimeters and has a patented Evolution-Turbo Compressor that delivers intense power quietly. The ergonomically correct design reduces muscle strain for the user and the dryer has built-in ceramic/tourmaline-ion generation, two heat settings and two speed settings as well as a cool-shot button. It comes with two rotating concentrator nozzles (wide and narrow) and a deep bowl diffuser.

It’s So Excellent

BennieFactor b EXCELLENT oil treatment

BennieFactor presents b EXCELLENT, an oil treatment to help restore smooth, shiny and soft hair to all textures. It’s formulated with argan oil, jojoba seed oil and vitamin E oil. Argan oil hydrates the hair; jojoba seed oil is lightweight and nongreasy; and vitamin E oil provides a smoothing effect on hair, helping to reduce free radicals and damage from environmental elements.


What a Revival

Macadamia Natural Oil Reviving Curl Cream

Macadamia Natural Oil introduces its Reviving Curl Cream containing macadamia oil and argan oil to moisturize and heal hair. It defines natural curls and soft waves; prevents unmanageable frizz and unsightly flyaways; provides light hold; protects hair from UV rays and extends the life of color treatments.

Eco-Friendly Dryer

Turbo Power TwinTurbo 3800 Dryer

Turbo Power has released the TwinTurbo 3800 Dryer, a 2,100-watt, energy-efficient styling tool with ionic and ceramic technologies. Drying time is reduced by an average of 50%. Its compact size delivers 75 cubic meters/hours of air flow, has a 2,000 hour K-Lamination motor, and has two speeds, four temperature settings and an immediate cold-air microswitch. It’s available in five colors and is made in Italy from recycled materials. Call 888.715.6100 or visit