Beauty Store Business magazine - June, 2019


It's a 10 Haircare Miracle Professional Hair Dryer

Featuring ceramic technology to smooth hair, tourmaline to quickly dry hair and ionic powder to reduce static, the It’s a 10 Haircare Miracle Professional Hair Dryer dries locks up to 40 percent faster while using 1,875 watts of power. Made from high-quality nylon that resists heat and an AC motor made from copper so that it's over 90 percent longer-lasting, this dryer includes two LED indicator lights, cool and hot buttons, a heavy-duty ALCI plug, 8 ½-foot cord and is backed by a two-year limited warranty.

SRP: $180

It’s a 10 Haircare Miracle Brightening Shampoo for Blondes

It's a 10 Haircare is expanding its Miracle Blonde Collection with the introduction of the new Miracle Brightening Shampoo for Blondes for platinum blondes, ash blondes and every shade in between. To solve common blonde color-treated hair concerns like brassiness, dullness, fading, dryness and damage while adding shine and volume, the shampoo uses sunflower seed extract to help reverse UV damage, lemon juice to enhance blonde tones and highlights with a boost of vitamin C and magnolia extracts to enhance the color and stimulate hair growth.

SRP: $23.65

Elchim Wooden Paddle Brush

Elchim's new Wooden Paddle Brush is from the line's anti-static collection. Featuring a large, natural rubber surface, a pliable base and nearly 200 hand-crafted hornbeam pins, this sturdy brush gently massages the scalp to reactivate blood circulation while detangling tresses. Use it on wet or dry hair. It won't cause breakage or static, and can be used on any hair length, type and texture.

SRP: $37

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MOP Pomegranate Nourishing Oil

MOP's Pomegranate Nourishing Oil helps rebalance the hair and scalp’s moisture levels using a hydrating blend of omega-rich fatty acids to maintain proper pH balance and shine; sea buckthorn oil, chock-full of vitamins A, B1, B2, B6 and C for overall hair and scalp health; neem leaf oil to improve the appearance of split ends and reduce frizz; argan oil, high in vitamin E and linolenic acid, to repair dry hair and restore softeness; and coconut oil, rich in fatty acids like lauric acid for natural UV and thermal protection.

SRP: $32

StyleCraft PeeWee 1200

StyleCraft's PeeWee 1200 is a portable, foldable, dual-voltage, 1,000-watt blowdryer that uses Tri-Plex Fusion technology to protect and condition the hair for smoother, softer, frizz-free, luminous locks. It's lightweight, features a 7-foot cord and comes in a easy-to-pack travel bag as well as an attachment nozzle and diffuser. Available in black or white.

SRP: $59.95

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Sutra Beauty Hair Cocktail

Packaged to look like a martini shaker, the Sutra Beauty Hair Cocktail combines coconut oil, rose petal oil and marula oil—fortified with nourishing antioxidants and vitamins C and E. Simply shake the canister and spray onto wet or dry hair for protection against heat damage while also providing sun protection, restored natural pH levels, dandruff control and thicker, shinier locks. After each shake, the oils in the bottle naturally separate again to maintain its beautiful appearance.

SRP: $40