Beauty Store Business magazine - January, 2020

women of color

Majority of Women of Color Prefer Natural Hair and Customized Formulas

A recent survey revealed that an overwhelming majority (70 percent) of women of color prefer to wear their hair natural—curly, coily, kinky or fro. Cocotique, a deluxe beauty box subscription company for women of color, surveyed 1,200 of its subscribers for the survey, which also found that 11 percent of women of color prefer relaxed or protective styles, 6 percent prefer to straighten their hair with heat and 2 percent prefer locs.

Online Sampling Program Targets Women of Color

Courtesy of My Shade of Brown

Online beauty-sampling program My Shade of Brown has launched, offering women of color premium-sized beauty, skincare and haircare samples specially tailored to their skin colors and hair types.

“A lot of women I knew, including myself, had what I like to call a ‘beauty junkyard.’ Women of color have to sample so many products to find ones that are just right for us. This was my inspiration behind starting my company,” said My Shade of Brown’s creator Meki Adefris, who is of Ethiopian descent.

Fisk Industries Acquires Zuri Cosmetics

Fisk Industries and Zuri Cosmetics

Fisk Industries has acquired Zuri Cosmetics, an international brand that has provided cosmetics to women of color for more than 30 years.

Fisk intends to increase Zuri Cosmetics' distribution in beauty supplies and build its presence worldwide.

Fisk has provided beauty products internationally for about 40 years. Its brands include Cover Your Gray and Daggett & Ramsdell.

[Image: Courtesy of Fisk Industries]