Beauty Store Business magazine - January, 2020

Western Buying Conference

The EBC & WBC Are Now The International Beauty Exposition

It's official! What was formerly the Western and Eastern Buying Conferences has now become the International Beauty Exposition. The pending name change was first announced in April, following the Eastern Buying Conference 2018 when it was reported that the two conferences would merge into one conference to be held annually. "The 2019 show will offer new opportunities for one great show," said a representative for the International Beauty Exposition. The newly merged and named show will be held Jan 20-21, 2019 at the Bally’s Hotel and Event Center in Las Vegas.

Eastern Buying Conference Merges With Western Buying Conference

An announcement went out on May 8 from Eddie Berger, vice president of BTB Marketing and president of the Eastern Buying Conference (EBC), stating that a decision had been made by the EBC committee to merge its annual conference with the Western Buying Conference (WBC), held each January in Las Vegas, Nevada. The EBC committee is made up of representatives of the seven manufacturing rep groups that host the EBC every spring.

Fantasia Industries Appoints New Vice President of Sales

John Perrone is the new vice president of sales at Fantasia Industries.

Perrone represented the haircare supplier at the recent Western Buying Conference in Las Vegas (see his picture from there to the left), and is overseeing all salespeople and manufacturers' rep firms.

He has more than 35 years of work experience in beauty and consumer packaged goods.

[Photo by Marc Birenbaum, Beauty Store Business]