Beauty Store Business magazine - December, 2019

Ulta Beauty

A.I.I.'s China Glaze, Ardell Debut Collections Inspired By Upcoming 3-D Film

A.I.I.'s China Glaze, Ardell Debut Collections Inspired By Upcoming 3-D Film

American International Industries' China Glaze and Ardell brands are partnering with Paramount Pictures to offer exclusive collections of nail polishes and eyelashes inspired by the upcoming film "Cirque du Soleil: Worlds Away" in theaters Dec. 21. In the film, filmmaker James Cameron and writer/director Andrew Adamson invite people on an exciting 3-D adventure.

NYX Cosmetics Announces Retail Partnerships With Ricky's NYC, PacSun

NYX Cosmetics Announces Retail Partnerships With Ricky's NYC, PacSun

NYX Cosmetics, the professional-makeup line known for offering "affordable luxury" products, has announced two new retail partnerships with Ricky's NYC and Pacific Sunwear of California. These retailers will extend NYX Cosmetics' presence in the New York marketplace and will build on the strategic partnerships NYX maintains with makeup artists and fashion brands, say company officials.

Who Will Be “The Newest Face of ULTA Beauty”?

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ULTA Beauty & Oxygen Media partner in The Face TV series

Look for ULTA Beauty to start getting a ton of consumer PR in February when The Face—a modeling-competition TV series—debuts. The nationwide salon-store chain recently entered a strategic multi-media partnership with Oxygen Media for The Face that’s exciting.

The series is being produced by Shine America, which has hits that include Tabatha Takes Over, Shear Genius and The Biggest Loser.