Beauty Store Business magazine - January, 2020


True Girl Skin Care

True Girl Skin Care

With a focus on helping educate teens about maintaining a healthy skincare regimen, this collection equips them with all of the tools that will do just that: Cleansing Wash, Toner Splash, Moisturizer, Zit Zapper, Wipe-Outs wipes, Bright Eyes eye moisturizer, Exfoliator and a Mask—all formulated sans parabens, sulfates, phthalates, propylene glycol, mineral oils, silicone, synthetic fragrance and dyes. Call 949.200.4602 or visit

All Grown Up

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Mintel—a global supplier of consumer, product and media intelligence—has found that 61% of girls aged nine to 11 years old would like to wear more makeup than their parents allow. The firm's recent research also revealed:

—37% of girls aged nine to 17 say they use lip gloss/stick every day
—33% use mascara daily
—27% use eyeliner daily
—16% use foundation daily