The Personal Touch
February 8, 2018From greeting a customer by name–which science shows lights up a different cortex of the brain than hearing the sound of any other word–to presenting products tailor-made to his or her specific taste, it’s hard to overestimate the importance of a personal connection to successful retailing. In fact, research by marketing agency Medallion Retail shows that 46 percent of consumers will buy more from a vendor who personalizes their shopping experience.