Beauty Store Business magazine - December, 2019

Tablets

One-Quarter of Online Retailers Say Facebook Among Top New Customer Acquisition Marketing Tactics

While paid search and email marketing both still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the "State of Retailing Online 2015"—which includes personal care among its industries surveyed and was conducted by Shop.org, Forrester Research and Bizrate Insights—25% of retailers surveyed cite Facebook as a top acquisition platform.

Last-Minute Holiday Shoppers Using Smartphones, Tablets

Fifteen percent of all holiday shoppers wait until the last minute to do their gift buying, according to a new survey from Retale, a U.S. location-based mobile phone app that alerts consumers to in-store deals and promotions from their favorite retailers.

Furthermore, 58% of all last-minute shoppers use smartphones and tablets to help them shop.

And among this group, 88% use mobile devices to locate stores and check store hours as they get closer to Christmas Day.