Beauty Store Business magazine - January, 2020

The Online Empress president, Sapna Parikh president and ecommerce impresario Sapna Parikh dishes about the online retail marketplace and its ever-changing landscape.

Sapna Parikh, president of, based in Princeton, New Jersey, is a self-professed tech junkie with a passion for numbers. So, it's no wonder that her ecommerce retail operation has grown at a rapid pace since its 2007 inception. But the brand's growth has also been a result of Parikh's integrity, which impacts everything from her direct dealings with manufacturers to her focus on customer service. Her staff of 10 even includes a stylist to help create the professional touch she prides herself on.