Beauty Store Business magazine - June, 2019

students

WSL Strategic Retail Survey Predicts Strong Back-To-School Season

WSL Strategic Retail Survey Predicts Strong Back-To-School Season

While early outlooks anticipate back-to-school spending to lag behind 2012, a surprising 88% of shoppers surveyed by WSL Strategic Retail say they plan to spend at least the same or more as last year during the 2013 back-to-school season. The finding was revealed Aug. 8 as part of WSL Strategic Retail's "How America Shops Back-to-School 2013" trend study, which tracks the stores and categories parents are shopping.