Beauty Store Business magazine - January, 2020

social media

Beauty Biz Roundtable 19 Delivers Social Media Advice

Beauty executive recruiting firm the Mazur Group hosted its 19th Beauty Biz Roundtable (BBR) at the Le Méridien Delfina Santa Monica Hotel in Santa Monica, California, several weeks ago. BBR is a three-hour evening event where beauty executives and professionals network over hors d’oevres before meeting with featured speakers in a series of three roundtables on different industry subjects.

The Personal Touch

Discover what personalization looks like for the new, digitally savvy customer.

From greeting a customer by name–which science shows lights up a different cortex of the brain than hearing the sound of any other word–to presenting products tailor-made to his or her specific taste, it’s hard to overestimate the importance of a personal connection to successful retailing. In fact, research by marketing agency Medallion Retail shows that 46 percent of consumers will buy more from a vendor who personalizes their shopping experience.

Beauty Influencers Continue to Dominate Social Platforms

Consumers are increasingly looking to beauty videos to help shape their beauty purchase decisions, according to “Digital Makeover: The Social Video Beauty Ecosystem” report released by video-advertising technology company Pixability.

YouTube, alone, has seen an increase of 65 percent in total beauty views year over year; and beauty personalities continue to lead the way, over beauty brands, in catching viewers’ attention.

Three Ways to Engage Mobile for Retail Success Before Year-End

This is the second installment in a three-part series on high-tech shopping trends.

As you’ve no doubt seen, this holiday shopping season is all about mobile. With my respect for the power of technology, I’m glad to see retailers recognizing the impact mobile devices are having on shaping shopping habits.

In my first column in this series, I highlighted three consumer trends that will stick around: local goes social, personalization goes high-tech and the dissolving of lines of distribution. This article focuses on three ways to activate mobile before year-end to create localized, personalized interactions that lead to sales.