Beauty Store Business magazine - December, 2019

Sherri Sebastian

Scent-Sational Sherri!

Sherri Sebastian, owner of fragrance brand Sebastian Signs, discusses the growing indie perfume movement - and how retailers can tap into the trend.

Sporting a diverse background - forays in chemistry, food and winemaking - Sherri Sebastian always knew she'd find herself steeped in the science of fragrance. She began as a professional perfumer in New York, developing scents for major brands, including Coty and Estée Lauder, but Sebastian eventually recognized the need for fragrances designed to satisfy the growing legions of customers who seek artisan and eco-friendly solutions.

Elements Showcase Presents Beauty and Fragrance Brands, Indie FiFi Award Winner

Elements Showcase Presents Beauty and Fragrance Brands, Indie FiFi Award Winner

More than 80 novelty beauty and fragrance brands could be found at the 5th edition of the Elements Showcase, which presented its global selection of brands Jan. 28-29 in New York City. Highlights of the show included Spain, France and Germany representing the “old world” with new and fresh ideas; as well as eco-concepts, which were pervasive among entrepreneurs with natural fragrance, skin care and home-product brands.

Some of the notable selections at the show included: