Sephora

Sephora Will Launch a Clean Beauty Campaign in June

The store will make it easier for consumers to spot over 2,000 clean and natural beauty products, which be labeled with a "Clean at Sephora" sticker.

Sephora is getting a clean beauty makeover with the expansion of Clean at Sephora, which will advocate efficaciousness and transparency of ingredients. The campaign will launch on June 1, aimed at making it easier for consumers to buy items free from mineral oils, phthalates, SLS, SLES, parabens retinylpalmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban and formaldehyde.

Luxury Brand LVMH Launches Startup Incubator in Paris

Multinational luxury conglomerate LVMH has announced the creation of a startup accelerator program at the Station F startup campus in Paris. The program will accept 50 entrepreneurs per year, and with the help of LVMH’s Maisons, the company hopes to quickly bring innovative new products to the luxury market. Within LVMH’s 220-square meter space, 89 work stations will be available to startups.

Sephora Brings Innovation to Beauty Apps

Innovation in beauty apps keeps on getting better, and Sephora is using it to continue to reach millennials right where they live—on their mobile phones! The beauty retailer has expanded its Sephora Virtual Artist app for Android and iPhone with features that give beauty aficionados nearly innumerable options for eye color shades and styles to aid them in their beauty purchase decisions.

Q&A with Letty Calvo

Vera Mona’s owner and CEO shares how she grew her business from a garage-based startup to an Instagram sensation.

It’s the kind of fairytale that can only occur in the digital age: Girl makes new product. Girl posts on Instagram. Product goes viral—and a booming business is born!