Beauty Store Business magazine - March, 2019

retailers

The Rise of Pop-Up Culture

Beyond the introduction of new products and rebranding, pop-up spaces inject a welcome shot of adrenaline into the once-static retail shopping experience.

The beauty retail industry is in the midst of a continual metamorphosis that took root a few years ago. More interactive merchandising and buying practices, often taking the form of pop-ups, have shaken things up to create an entirely new marketing and shopping trend. As a result, any avid beauty consumer worth her weight in lipstick has her inbox full of invites to pop-ups within beauty stores or gets word of them via Instagram posts about the latest trends and techniques.

What's Driving Retail? Here Are Three Consumer Trends for Holiday, Beyond

This is the first installment in a three-part series on high-tech shopping trends.

What are the consumer trends that can bring cheer to your holiday, year end and beyond? I’m tracking three: local goes social, personalization goes high-tech and lines of distribution are dissolved. Regardless of the size of your operation, the trends in consumer shopping transcend stores and apothecaries. They are part of a bigger picture in consumer demand and will go well into 2016.