Beauty Store Business magazine - December, 2019

retail

The Rise of Pop-Up Culture

Beyond the introduction of new products and rebranding, pop-up spaces inject a welcome shot of adrenaline into the once-static retail shopping experience.

The beauty retail industry is in the midst of a continual metamorphosis that took root a few years ago. More interactive merchandising and buying practices, often taking the form of pop-ups, have shaken things up to create an entirely new marketing and shopping trend. As a result, any avid beauty consumer worth her weight in lipstick has her inbox full of invites to pop-ups within beauty stores or gets word of them via Instagram posts about the latest trends and techniques.

NRF Calls for Fair Federal Data Breach Notification Law

In the wake of last year’s disastrous Equifax data breach and its subsequent cover-up, the National Retail Federation (NRF)—the world’s largest retail trade association—and other groups are demanding that any new data breach notification law passed by Congress should apply to all industries and “leave no holes.”

“American consumers want to know if their data has been breached no matter where the breach occurs,” NRF vice president and senior policy counsel Paul Martino said. “No industry should be allowed to keep its data breaches secret.”

Target Plans for Same-Day Delivery Service With Shipt Acquisition

Target has announced its plan to acquire Shipt, a leading online same-day delivery platform, for $550 million in cash. With this game-changing acquisition, Target now has the ability to leverage its network of stores with Shipt’s proprietary technology platform and community of shoppers to bring same-day delivery service across the country.

Raising the Bar

A strategy built on great service, omnichannel sales and curated, upscale boutiques have positioned Cos Bar as a top destination for luxury beauty.

Today’s cosmetics junkies have endless options to find what they need, but it’s hard to imagine that just over 40 years ago, department stores and drugstores were about the only places to find beauty products. This was a reality for Lily Garfield, the driven, forward-thinking founder and co-chairman of Cos Bar, established in Aspen, Colorado, in 1976. Living in a dry climate at an altitude of 8,000 feet, Garfield recognized a need for quality skin care, which wasn’t accessible. “I saw how fast your skin can age,” she says.

Shopping the Competition

How to mystery shop at other stores to gain ideas to improve your own!

We all do it. We can’t help it. As store managers, it’s in our very natures. We visit a restaurant, bank or even another retailer and observe something we can implement in our own stores. Maybe it’s a great way to merchandise products, a unique store policy or a special promotion. Or it may simply be the way products are shelved. Whatever it is that captures your attention, adding these little nuggets of gold to your treasure chest of tactics can incrementally boost sales and enhance your own store.

Pat McGrath Labs First to Retail Cosmetics Through Spotify

Pat McGrath Labs has announced its partnership with 300 Entertaninment, Spotify and its merchandise partner Merchbar to pioneer a new e-commerce venture that allows fans to purchase cosmetics through the popular streaming service. Called the "So Obsessed" campaign, select offerings from Pat McGrath Labs became immediately available for purchase globally on emerging artist Maggie Lindemann’s Spotify page. Timed with the launch of the campaign, Lindemann debuted her new single "Obsessed," which became available on Spotify on November 17.