Beauty Store Business magazine - January, 2020

partnership

Coty Buys Majority Stake in Kylie Cosmetics for $600 Million

Kylie Jenner, founder of Kylie Cosmetics and Kylie Skin, announced her strategic partnership with Coty in order to expand her existing beauty business into a global powerhouse brand. Under the terms of the agreement, Coty will acquire a 51 percent ownership in the partnership for $600M and Jenner will remain the creative leader. Jenner’s brands are two of the fastest-growing and most-engaged beauty brands on social media due to her high following count (more than 270 million followers across her social channels).

Inner Beauty Category Grows With Lumity-Helena Christensen Partnership

The inner beauty trend continues to grow as one of the most iconic faces in beauty agrees to represent rising antiaging supplement Lumity. Supermodel, photographer and humanitarian, Helena Christensen is Lumity’s new global ambassador. Christensen is a long-time user of the clinically tested antiaging supplement created by Dr. Sara Palmer Hussey, Ph.D. The supplement works to restore youthfulness at the cellular level, which is one of the factors that drew Christensen to her new role.