organic

The Credo of Clean Beauty

Annie Jackson, cofounder and COO of Credo Beauty, discusses the growing demand for clean products–and leading the charge to move the entire industry towards healthier and better ingredients.

Annie Jackson, cofounder and chief operating officer of San Francisco-based Credo Beauty, slipped into the world of beauty quite by accident: As a 19-year-old seeking a job to save for college tuition, she landed a position at Estée Lauder. From there, she moved on to a then-unknown concept called Sephora and eventually launched Credo in 2015, now a clean beauty powerhouse that has surged to eight coast-to-coast locations in just three years.

The Claim Game

Lawsuit-happy litigators are targeting manufacturers over the use of ill-defined words like “natural” on product packaging. Here’s how the fallout may affect retailers.

With the rise in consumer interest in products labeled “natural” and “organic,” a host of lawsuits have arisen in recent years to refute those claims. This type of litigation poses a threat to a thriving sector of the beauty industry.

Okay Pure Naturals Debuts New Babycare Line

Osman Mithavayani, vice president of Xtreme Beauty International (the maker of Okay Pure Naturals), recently spoke with Beauty Store Business's Kim Henderson to discuss the company's new, all-natural, gender-neutral line of baby products. For more information on Okay Pure Naturals, read the October cover story or visit okaypurenaturals.com.

[Videography and photography by Jason Bennett]

Label Mate

Master the meanings of beauty product labels, keywords and codes.

Ever feel that reading a product label requires deciphering a secret language? All those symbols, numbers and certifications mean something, right? They absolutely do. Product codes convey key information to beauty store owners and consumers alike. The trick is to learn how to read labels by becoming familiar with what the numbers and symbols represent, positioning yourself as a beauty authority and ultimately boosting sales among increasingly label-conscious consumers.

Blossom Beauty Scented Nail Polish Removers

The fresh aromas of the Scented Nail Polish Removers from Blossom Beauty come from their natural and organic ingredients. Each bottle contains nourishing essential oils and no harsh chemicals because the formulas are acetone free and non-toxic. Safe for natural and acrylic nails, the best part is that each bottle is infused with real flowers for a gorgeous look that smells equally as sweet. Pick from Lavender (shown), Mint or Spring Bouquet.

SRP: $7.90